The Business Major offers students the opportunity to focus their
studies on either business management or public affairs management.
Both emphases share a common core of courses that provide students with a
foundational understanding of economics, finance, management,
marketing, and social responsibility.
The Business Management emphasis further develops students’ understanding and skills in management and strategic planning. Students who complete this emphasis often participate in the Cooperative Education Internship Program, which allows them to explore careers in small business, industry, and government while earning college credit. Typically, these students go on to careers in accounting, small business, and management.
The Public Affairs Management emphasis develops in students the knowledge and skills of much demanded holistic professionals and social engineers who are prepared to address the challenges of a new world where non-market forces influence organizations as much as market forces. Building on the foundational courses of the core, the Public Affairs Management emphasis prepares students to understand the complexities and significance of the relationships that exist between business and society and to manage ethically a company’s internal and public affairs. Typically, students who complete this emphasis go on to graduate school or to careers in public affairs management and corporate social responsibility both in business and civic organizations.