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Director of Marketing Communications
Date Posted: 2/15/2013
Status: Full Time
Responsible for providing leadership in planning and implementing a college-wide strategic marketing communications program that promotes Northland College to its various stakeholders, including current and prospective students, donors, employees, media, community leaders and the general public. Also responsible for developing annual advertising, publications, marketing, media/public relations, social media and promotional strategies that are designed to increase enrollment and donations to the College while also highlighting and advancing the College's programs and services.
Major Duties and Responsibilities
1. Coordinates, on an annual basis, the development and updating of a three-year integrated institutional marketing communications plan supporting the mission of the department.
2. Supervises the staff of the Office of Marketing Communications including an Assistant Director of Marketing Communications, WRNC Station Manager and Media/Public Relations Specialist, Graphics Communications Specialist, student workers and, frequently, student interns.
3. Prepares, on an annual basis, recommendations for the budget of the Office of Marketing Communications and manages the budget to assure that the authorized budget is not exceeded by fiscal year end.
4. Manages the project request system of the Office of Marketing Communications as well as the associated project workflow of all office staff to assure that the needs and expectations of campus faculty, staff and, occasionally, students are exceeded through the proper execution of the Office's marketing projects.
5. Manages and, as necessary, proposes enhancements to the College's branding program and associated graphics standards.
6. Manages and directs the College's communications program through advertising, publications, web, social media, special events promotion and others strategies as required to fulfill the department's mission.
7. Manages activities measuring the Return on Investment (ROI) of marketing communications programs and strategies.
8. Works with the Media/Public Relations Specialist in evaluating the news worthiness of activities on campus and developing associated news release strategies accordingly.
9. Employs and manages, as necessary, freelancers and vendors providing specific technical or project expertise for the Office of Marketing Communications.
10. Make recommendations for improvements in internal, on-campus communications strategies, priorities and tactics.
11. When necessary, develops and advocates for policies and procedures which improve the effectiveness and efficiency of work completed by the Office of Marketing Communications.
12. Represents the Office of Marketing Communications to on-campus and off-campus groups and individuals as required or requested.
13. Interprets and maintains compliance with pertinent Federal, state, and local laws, contractual regulations and best practices with regard to all Marketing Communications functions.
14. Regularly participates in on-going professional development and training to stay current on the latest trends and developments in effective college institutional marketing programs.
15. Monitors Northland's visibility and coverage in both traditional and social media print and online.
16. Participates in crisis communications planning and management as requested or required.
17. Provides support to the Board of Trustees Marketing and Enrollment Committee as requested or required.
A Bachelor's degree from an accredited college or university.
A Master's degree in an associated field is preferred.
At least 5-7 years of progressive experience and demonstrated competence in marketing, advertising, creative graphic design, publication and online media development.
Demonstrated competence in marketing communications planning, project management and associated fiscal management.
Preference given to those with experience in small- to moderately-sized private liberal arts colleges though candidates with comparable experience in other settings will also be given serious consideration.
Commitment to the mission of a college dedicated to the environment and sustainability in a liberal arts and sciences context.
· Communicate effectively both verbally and in writing;
· Work collaboratively with individuals of diverse ethnic and educational backgrounds;
· Gather and analyze data;
· Exhibit sound leadership in management and planning;
· Perform consistently under the pressure of deadlines and other administrative demands;
· Strong team building and motivational skills;
· Excellent supervisory and project management skills
· Track record of successful collaboration with a wide variety of on-campus departments and personnel.
The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or requirements.
How to Apply
A complete application requires:
•A cover letter
•Contact information for three professional references in PDF format
Affirmative Action/Equal Opportunity Employer
Northland College has adopted a strategic initiative to increase the diversity of its faculty and staff. The College provides equal opportunity for all qualified persons regardless of race, color, religion, sex, national origin, disability, sexual orientation, or veteran status. Northland College is an affirmative action employer. People of color, women, and others who would provide diverse perspectives to our College are encouraged to apply for this position. AA/EOE
If you would like to request more information regarding employment you can e-mail Human Resources at email@example.com or call (715) 682-1841.